This interactive webinar, organised as part of the EU Green Week 2025 focusing on 'Circular economy: reuse, repair, recycle for a better life', will bring together practitioners, experts, and researchers to address one of the most challenging aspects of circularity: human behaviour. The webinar explores behavioural strategies promoting circular economy adoption. Through case studies from repair hubs, textile initiatives, and procurement programs, learn to identify barriers and implement effective solutions replicable across the Euro-Mediterranean region.

The transition to a circular economy requires not only technological and policy innovations but also significant behavioural changes from all stakeholders. This interactive webinar, organised as part of the EU Green Week 2025 focusing on 'Circular economy: reuse, repair, recycle for a better life', will bring together practitioners, experts, and researchers to address one of the most challenging aspects of circularity: human behaviour.

This webinar explores practical behavioural change strategies that successfully promote circular economy adoption among citizens, businesses, and public authorities. Through case studies from repair hubs, programs for textile circularity, and circular procurement programs – featuring case studies from Interreg Euro-MED projects and beyond – participants will learn how to identify behavioural barriers and implement effective solutions that can be replicated across the Mediterranean region.

Practical information
When: Wednesday 18 June 2025, 14:30 - 16:00 (CEST)
Where: Online only
Languages: English

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